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Our Executive


Dean Minchington

Chief Executive Officer

Before returning home to lead ServiceIQ, Dean was CEO of Entello Group in Brisbane. Prior to this Entello role, he served as Chief Operating Officer with CareFlight Queensland, was GM Business Development with Aviation Australia, and held earlier management positions in both Australia and New Zealand. His last role in New Zealand was with Origin Pacific Airways. He started his career in the Royal New Zealand Air Force as an aircraft engineer.  

He is a company director, a former member of the Australian Institute of Company Directors and the New Zealand Institute of Management. In several of his roles, Dean has had direct involvement in industry skills training, working with or alongside registered training organisations and the Industry Skills Council in Australia.


Glen Keith

General Manager – Strategic Engagement

Glen has a long career in education and training. As the General Manager – Strategic Engagement, his role is to oversee investment planning, industry skills and research, quality assurance, Māori and Pasifika, literacy, language and numeracy, schools, providers, and policy and advocacy. Glen was previously Strategic Project Manager for the Hospitality Standards Institute, and has held senior positions with the Tertiary Education Commission, Department of Internal Affairs and Department of Labour.


Shelley-Maree Cassidy

General Manager – Marketing & Product Development

Shelley is responsible for the team that provides marketing, digital media and communications, as well as those that develop ServiceIQ's products. She was previously Marketing Manager at the Hospitality Standards Institute. Her marketing experience has been in the textiles, publishing and design industries.

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David Moffitt

General Manager – Finance, Systems & Innovation

David oversees our information systems, finance and business performance, quality assurance, innovation, projects and ServiceIQ Connect Centres. 

David is a qualified Chartered Accountant with over 20 years’ experience working in commercial finance roles for national and international companies across a range of industry sectors including; product distribution, motor vehicle (retail), services, asset management, finance and transportation.

His previous experience includes working for Lendlease, Wesfarmers, Fletcher Building (Laminex), Mitsubishi Motors (Kirk Motors) and DHL.


Kath Williams

General Manager – Commercial & Customer Experience

As General Manager - Commercial & Customer Experience, Kath has responsibility for customer support services, HR and developing additional revenue streams for ServiceIQ. This includes business development around online products to industry, government and private Polytechnics and private training providers. The role also has oversight of international opportunities.

Kath brings substantial experience in the industry training world to the role. She was previously the National Manager for Industry Development at the Hospitality Standards Institute (HSI) and has held management positions in a number of New Zealand’s large hospitality businesses.


Lesley Carroll

General Manager – Industry Engagement

As General Manager Industry Engagement, Lesley is responsible for directing the ServiceIQ frontline team, ensuring the right training solutions are offered to businesses and their employees to increase capability across the sectors we serve: aviation, hospitality, museums, retail and retail supply chain, travel and tourism.

Lesley has an extensive background in sales, most recently as National Field Sales Manager of Dulux NZ. In addition, she has held national roles at DB Breweries and NZ Dairy Foods (Fonterra). While in these previous positons, she formed professional relationships with a number of current ServiceIQ customers.