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Raising a glass to top shelf cellar door skills


A new training assessment designed to recognise and reward high standards of customer service at New Zealand’s vineyard cellar doors will be welcomed by wineries around the country.

ServiceIQ has introduced a new unit standard dedicated to cellar door sales expertise, as part of its NZ Certificate in Tourism (Visitor Experience) Level 3. The qualification can be completed on the job by staff taking care of customers at any vineyard cellar door in the country.       

The unit standard complements the world famous New Zealand industry that relies on certified international levels of expertise at each stage of the wine making process, from grape growing to marketing.

It’s also an initiative that recognises the increasingly important role local vintners play in helping to grow the country’s booming tourism industry – the potent combination of world-leading wine amidst stunningly beautiful vineyards in scenic locations is an increasingly popular attraction, with more and more international visitors choosing a wine tour as part of their ultimate Kiwi experience.        

ServiceIQ CEO Dean Minchington says the NZQA recognised assessment is an exciting addition to the tourism qualification.

“This acknowledges the significant contribution made by those people providing outstanding customer service at many of our vineyard cellar doors,” says Dean.

“We are delighted to recognise their talent, skill and knowledge with a meaningful qualification. When visitors enjoy great service, it leads to great reviews and enhances the reputation of the business, and attracts even more customers.”

The NZ Certificate in Tourism is a workplace assessment available now from ServiceIQ. To find out how to enrol your cellar door stars, please contact us on 0800 863 693 or

bigstock Vineyard in Matakana 19569053