Cellar Door Excellence is a programme that recognises and supports teams delivering unforgettable tasting experiences in wineries, breweries, and artisan food businesses across Aotearoa New Zealand. Designed to celebrate superb service and showcase local stories, it helps staff create memorable connections with visitors – from pouring the perfect drop to promoting the region. With customisable elective unit standards, the programme can be tailored to suit each workplace and includes practical skills such as expert tastings, regional storytelling, health and safety, professional communication, teamwork, and customer service that drives repeat visits.