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Tourism programmes

Whether you run a local attraction or manage a nationwide business that delivers thrills and excitement to thousands of customers a month, the people you employ will make a big difference to your success. 


Unlike many businesses, you’re entertaining and caring for your customers from start to finish, whether it’s for just a few hours or for weeks.

Your staff have to be on the ball and trained to react well to any situation, keeping customers happy. That takes dedication, the right attitude and good skills and knowledge gained through training.

Tourism job roles include general manager, duty manager, owner/operator, tour manager, tour guide, counter and service staff, and driver plus, of course, all the roles involved in the hospitality and retail sides of your business.

Tourism and tour guiding

Choose the right programme for you

ServiceIQ’s programmes take between six months to two years to complete. Employees learn at their own pace and training mostly takes place in the workplace.

Essential skills for Māori Tourism

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Gain skills and knowledge to provide an even more enjoyable visitor experience. The National Certificate in Tourism Māori – (Level 3) is ideal for employees taking care of visitors at all kinds of tourism businesses. It covers topics of interest to visitors such as: New Zealand’s natural attractions and significant sites in tourism Māori, te reo Māori greetings and farewells, Māori customs and practices and much more.  

Essential tourism skills - Visitor Experience

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Give your employees skills and knowledge they need to provide a great visitor experience and help you build an even more successful tourism business. Ideal for new recruits as well as experienced staff. Your people will be assessed according to high standards in customer service, communication, health, safety and security practices, Māori language and customs and more. There is also a special unit standard for businesses who offer a wine, artisan food or craft beer tasting experience to local and international visitors. On completion, your employees will gain the nationally recognised New Zealand Certificate in Tourism (Visitor Experience) – Level 3.

Visitor centre skills and tourism knowledge

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Visitor information centres are often the first stop for tourists exploring a region. The New Zealand Certificate in Tourism with Operations and Visitor Information Endorsements - Level 4 gives staff the knowledge to help visitors enjoy a great experience, and the necessary business skills: from tourism knowledge, i-SITE systems and processes, relevant legislation, administration and sales, teamwork, social media, promotion and much more.      

Awarding experienced tour guides

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Reward your experienced guides with a nationally recognised qualification, and give them the skills and knowledge to take their career to the next level. The Award in Tour Guiding is a Limited Credit programme specially designed for tour guides with a minimum of two years’ experience. 

Professional tourism skills and leadership

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Build a professional tourism business as a world-class host with excellent visitor experience. Ideal for experienced employees ready to take their career to the next level. They’ll learn the best practice standards and knowledge for: guided interpretation, tour group leadership, guiding adventure tourism activities, industry workplace practices, legal requirements, environmental responsibilities and much more. On completion, they will gain the National Certificate in Tour Guiding – Level 4 qualification.